Starting up this type of dealership is undoubtedly a big adventure. Read the following helpful tips in order to set out with a basic amount of knowledge.
A Look at the Industry
The U.S. sees archery as a huge, important outdoor sport. While there is a great deal of business coming from competitors, most of the business will come directly form over three million bowhunters who love the outdoor sport of archery.
Both of these groups of people are serious about archery, and invest a significant amount of money into the sport. Get your bows and supplies from the best manufacturers such as Mathews, Hoyt, PSE, and Martin; your customers won’t be easy to fool, as they will be very well-educated about high quality brands and products. You buy archery targets online from all of your favorite sources like Morrell and Field Logic.
What Services to Provide
It is sometimes hard to please archery customers because they don’t just want to grab a bow and go. The amount of money they put into this equipment means they will want to test-fire their options and many times get a bow customized to suit their needs and desires. In your startup, you will need to be very customer service oriented. You will require at least one experienced bow technician, and you will also need to invest in a bowpress and other essential tools for the business.
A shooting range is also a must have. Customers will want to play around with your bows, and should always be available.
Bring in More Business with Events
A great way to bring in more traffic is to host special events and leagues. Many archery equipment stores use this tactic, hosting weekly leagues, education classes, and competitions in order to bring more people into their store and create a professional and yet fun environment.
Though it will be a blast, the main focus is to get more people interested in your dealership. Communicating with archery enthusiasts and getting them to know your business is the best way to make this happen.
This might seem like a stressful aspect of planning, but it needs to be done. It will influence lenders, investors and strategic partners to aid you in the startup of your business, and it will also help you feel more organized and strategized.
Consider a distribution strategy, and make sure to leverage in an organized way that you will keep track of your business plan distribution.
Investigate Your Competition
Make sure you know what you will be dealing with once you start up your business. There is bound to be other dealerships in your area, and you will need to know-all about them in order to find out how to do it better. Knowing your competition is a surefire way of ensuring that you won’t run into any weaknesses. It won’t be an easy task from Day 1 forward, but with dedication and business smarts you can accomplish a very profitable archery supply store. It’s advisable to meet with a small business evaluator so they can help you put the initial pieces in place. Everyone knows that getting the engine revving and one foot before the other is the hardest part to getting a business off the ground.